At the Course

The GolfBack system was built to assist in deploying a direct booking culture to maximize course revenue. However, these tools and software must work in tandem with strategies deployed at the club level to ensure your direct booking strategy is optimized for success.

Here are a few tips on training your customers to book online directly through your website.

Messaging 

Messaging on Auto-Attendant should include info about the daily steal, instant rewards and your lowest rate being available at yourgolfcourse.com

Signage

Signage Posted Around Clubhouse, Cart Signs, etc.

• Best rates available at course website
• Daily Steal Signage
• Instant Rewards Signage
• Why to Book Online Signage

At the Counter

• Print Business Cards with 10% off promo codes on them
• Give to customers who book over the phone
• Explain to customer benefits of booking online

Culture

• Make sure your staff is comfortable and can communicate the benefits of booking online
• Have contests with staff to see who can drive the most new online golfers
• Create custom promo codes so we can track this
• “Secret Shop” your own staff to make sure they’re pushing golfers to your website to book